Project Persona Details

Anna Admin Persona

Anna Admin

(District Administrator)

Role

A district-level administrator responsible for technology adoption and oversight.

Primary Goal

To adopt AI tools responsibly. Anna is focused on proving a clear Return on Investment (ROI)—both in financial terms (like saving teacher time) and educational terms (like improving student scores).

Key Needs

  • Her top priority is ensuring "ironclad compliance" with laws like FERPA and COPPA.
  • Needs access to audit logs, safety guardrails, and clear data governance controls.
  • Needs a high-level dashboard to see which schools and teachers are actively using the tool.
  • Wants to identify district-wide "hotspots" where students are struggling with specific concepts.
Tom Teacher Persona

Tom Teacher

(Classroom Teacher)

Role

An experienced classroom teacher who is skeptical of AI and fears it being a "black box".

Primary Goal

To save time and gain actionable insights into his students' performance without giving up control or sacrificing instructional quality.

Key Needs

  • Biggest demand is transparency; must be able to see why the AI generated a score.
  • Must have the ability to manually override any grade.
  • Needs to quickly identify which students are struggling and why.
  • Relies on "Student Concept Gaps" chart to see who is memorizing vs. understanding.
  • Wants to manage his own curriculum by uploading his own lesson plans or materials.
Paula Parent Persona

Paula Parent

(Parent/Guardian)

Role

A concerned parent who is "cautious about AI" and values her child's safety and well-being above all else.

Primary Goal

To gain "peace of mind" by ensuring the AI tool is safe, private, and genuinely supporting her child's learning, not just acting as a distraction.

Key Needs

  • Number one concern is safety; needs proactive safety alerts for emotional red flags.
  • Wants to see what her child is learning and discussing.
  • Requires "plain-language" explanations and access to full chat transcripts.
  • Demands simple, clear controls to understand data collection and to opt-out, export, or delete data.
Steve Student Persona

Steve Student

(Middle School Student)

Role

A middle school student who finds traditional lessons "boring" and is motivated by interactive experiences.

Primary Goal

To use a tool that makes learning "easier, more interesting, and fair". He wants to be engaged and feel a sense of progress and accomplishment.

Key Needs

  • Motivated by game-like features: badges, hot streaks, and a "Skills Map".
  • Needs immediate, clear feedback he can understand.
  • Wants a way to "be heard" via a "Score Appeal" / "Flag for Review" button.
  • Prefers "natural conversation" and asking follow-up questions (rewarded with "Curiosity Bonus").
← Back to Project Hub